Social media has become a very important tool for influencers in building and promoting their brands to a wider audience.
In recent years, influencers have used many social media platforms to share content, build a following, and connect with followers.
But because trends and user habits change, not every influencer is right for every social media platform. Therefore, it is important for influencers to know which social media platforms best suit their brand awareness and target audience.
This article will explain the most popular social media platforms in 2023 for influencers and how they can benefit.
What are influencers?
You must have often heard the word “influencer”, right? Yes, they are people who influence others through social media. Not only celebrities but also ordinary people can become influencers if they have a large following on social media platforms.
Then, is social media really important for influencers?
Social media platforms are critical for influencers because they allow them to communicate with their followers and promote their business.
If you ask why social media platforms are so important for influencers, I can give you some simple but crucial reasons:
- Build a follower base. Social media platforms can give influencers a large following. So if you, as an influencer, have a lot of followers, it’s very influential on you.
- Strengthen the brand. Influencers can take advantage of social media platforms to make their brands stronger. By consistently creating great content, influencers can make followers more familiar with their brand, and their relationship with followers will get stronger.
- Increase credibility. Influencers can share their thoughts and show off their expertise on social media platforms. This can make an influencer more trustworthy in the eyes of their followers and solidify their position as a leader in a certain field.
- Generate income. Influencers may earn money via social media platforms as well. Influencers with a significant following of supporters can promote certain brands and products and get paid by those businesses.
In the world of influencers, social media platforms are very important and have become very effective tools for building personal brands and influencing others.
Therefore, influencers must choose the right social media platform for their target audience and make the most of it.
So what are the most popular social media platforms for influencers in 2023?
1. Instagram
Instagram will still be the most popular platform for influencers in 2023. Why? First of all, Instagram already has cool features like IGTV, Instagram Live, Instagram Stories, and the relatively new Reels. So these features really help influencers build their personal brands.
In addition, the number of active users on Instagram is also very large, so it’s very easy for influencers to reach their audience.
According to Business of Apps data, Instagram users globally will have reached 2.5 billion people by 2023, with a demographic of 70% of Instagram users being under 35 years old.
Influencers can also use hashtags or location tags to attract more followers and make their content more visible.
Instagram also has a format that is simple and easy to understand. So it makes it easier for influencers to share their content and create a closer connection with followers.
So, you could say that Instagram will still be the most popular platform for influencers from now on.
Related: Influencer marketing challenge: we know the right solution!
2. TikTok
TikTok has become very popular because it has a short video format that is easy for users to consume and create. In addition, TikTok uses intelligent algorithms to display content that is relevant and interesting to users.
This keeps users entertained and keeps them coming back to the platform to find new, interesting content. TikTok also has features like duets and live streaming that let users interact with content and other users.
All these things will make TikTok an increasingly popular social media platform in 2023 and beyond.
Apart from that, TikTok can also be a very effective platform for influencers to build their follower base.
Because influencers who succeed on TikTok usually create interesting and unique content, use popular hashtags, interact with followers, are consistent in uploading content, and create content that is easy to share.
So that by implementing the right strategy, influencers can build their follower base on TikTok and earn incredible profits.
This is due to data from the business of apps: TikTok is projected to have 79.6 million users in the US in 2022, which could increase to 88.7 million in 2024.
Even from the same source, it is known that TikTok has around 100 million monthly active users, and this is specifically in the US alone.
And did you also know that the TikTok application itself has been downloaded more than 2.6 billion times?
Therefore, based on this information, if you are an influencer or want to become one on TikTok, now is the right time for you!
3. YouTube
YouTube has been a strong platform for influencers since its launch in 2005. While other social media platforms have emerged and become popular over the years, YouTube remains the ideal place for influencers to share content and build a loyal following.
The fact is that the use of YouTube among teenagers from the past until now is still one of the top social media applications after Instagram and TikTok.
This fact comes from Pew Research Center research, which states that from 2014 to 2022, YouTube stood out as the online site most used by teenagers, with 95% saying they have used this site or application. The majority also said they use TikTok (67%) and Instagram (62%).
YouTube has the highest usage, making it an opportunity for influencers to make money. Then with what do they get these benefits?
So these profits are obtained through advertisements displayed on their videos, sponsorship from brands or products, merchandise sales, and donations from fans.
However, to be able to make money from advertising, influencers must meet certain requirements, such as having thousands of subscribers and views that are high enough.
Apart from that, they also have to create quality content that is relevant to their audience in order to keep the attention of fans and sponsors.
So if you’re an influencer or want to become one on YouTube with related talents, do it now!
Related: Influencer VS Entrepreneur: Which is The Best?
4. Twitter
We have discussed some of the most popular social media platforms used by influencers to build their brand awareness. Some of them are Instagram, TikTok, YouTube, and Twitter.
However, Twitter in particular has the potential to be a very effective platform for influencers. With more than 237.8 million daily active users, Twitter provides access to a wide and diverse audience.
Influencers can leverage Twitter to build their online presence in different ways. First, they can take advantage of the live streaming feature on this platform.
This provides an opportunity to introduce themselves directly to their followers, as well as interact with them in real-time.
In addition, influencers can also take advantage of the hashtag feature on Twitter. By using hashtags that are relevant to their brand, influencers can reach users who did not know them before. This can help increase brand awareness and increase the number of followers.
In conclusion, Twitter is a very effective social media platform for influencers to build their brand awareness.
With the live streaming and hashtag features on this platform, influencers can introduce themselves directly to their followers, as well as reach users who didn’t know them before.
Therefore, influencers should consider leveraging Twitter in their social media strategy.
Conclusion
In conclusion, Instagram, TikTok, YouTube, and Twitter are some of the social media platforms that influencers are most likely to use.
Instagram remains the top choice for image and short video content, while TikTok is still very popular for sharing creative and entertaining video content.
YouTube remains a good place for longer, more detailed video content. Lastly, Twitter remains an effective platform for building brand awareness through live streaming and the use of relevant hashtags.