Marketing via email is an effective strategy in 2021–2022. This strategy was also popular at the time. Then, is email marketing a good career in 2023?
This article will discuss the prospects for email marketing this year and in the future and figure out if the job is still possible.
What is email marketing?
Email marketing is a way for businesses to connect with their target market by sending emails.
Sampoerna University says that in email marketing, businesses can send appealing deals to the emails of customers or possible buyers.
So, if drawn from this understanding, it can be concluded that the process of using email marketing is quite simple but important.
Importance of Email Marketing
Why is it so important to sell with emails? Because email marketing lets you keep in close touch with people and keep your relationship with them strong.
Email marketing is a more standard way to promote. Compare this to social media marketing, which can make it easy for customers to let you know what they think about your products.
But if you want to build long-term ties, email marketing is a better way to go. By using these strategies, you can win customers’ hearts and make them more loyal.
Do you still have questions about the future of email marketing? If that’s true, don’t worry; we will explain it easily.
Is email marketing a good career now and beyond?
Email marketing has always worked, and it will continue to work as long as the tactics keep up with changes in technology.
According to Ranktracker 2022 data, email marketing has a very high ROI, with $36 in revenue for every $1 spent.
Even many small companies say that email marketing gives the best return on investment of all digital marketing.
Referring to the graph above, the growth rate of email users rose by 3% in 2020. This means that there are as many as 4 billion users, and it is expected that this number will continue to rise to almost 4.5 billion in 2024 (The Radical Group, 2019).
From what we know, this number represents well over half of the world’s all 8 billion people. That means you can potentially work with half the world’s population through email marketing.
But, as we’ve said before, email marketing will continue to work as long as it adapts to changes in technology.
The 3 newest strategies in email marketing in 2023
A well-made email marketing plan can help a business make sales and build long-term relationships with customers.
Here are the top five email marketing tactics for those of you who want to make a career out of it.
1. Hyper-personalization
If you don’t make it very personal, email marketing can feel very distant.
When compared to other forms of personalized advertising, this one has a wider reach. As a result, its percentage of client conversion is much greater.
This type of marketing is more personal than other types of marketing, which only keep track of contact names and sell goods that people need.
You can try different ways to divide things up, such as:
- Find out the customer’s age, gender, and location.
- Find out what they are interested in by giving them surveys and tests.
- Look at what they’ve bought in the past.
- Figure out where they live.
- Make Attraction Points for them.
2. Utilization of Artificial Intelligence
When ChatGPT came out, social media was excited about how good it was. It was said to be so good that it could do the work of humans. Even OMDIA says that By 2025, the world income from AI software will be close to $100 billion.
The presence of artificial intelligence can have a positive and negative influence on marketing around the world. But don’t worry, AI can’t take over email marketing chores. In fact, AI can be a very helpful tool for email marketing.
The current popularity of artificial intelligence is an opportunity for an efficient email marketing strategy to attract customers. Since this artificial intelligence is the same as what was used in the last section, it can make shopping more personal.
According to the results of a Statista study, 41.29 percent of marketers think that using AI for email marketing leads to more money for the market as a whole. So about four out of ten marketers think that email marketing based on AI brings in more money.
Why not use the technology if it is there? In 2023, you might want to start working smarter.
3. Present the correct interactive email
MTARGET says that interactive email is the most important part of email marketing. This means that interactive email will be the key to getting more people to pay attention in the inbox.
So email contact can help a business or brand get people interested in what it has to offer.
A Mailjet study found that the best return on investment (ROI) during a slump comes from email marketing (41.8% of the time) and digital (41% of the time).
By making it easy for people to respond to polls or make doctor appointments without leaving their inbox, brands can cut down on wait time and improve ROI.
Because, in general, people want to feel like they have a direct connection to a business or brand through the different ways it reaches out to them.
In addition, you can learn more about how marketing can help sales in the digital era.