As technology has improved, marketing has become the most important factor in sales competition. Because of this, it’s important for us as sellers to know how marketing supports sales in the digital age.
There is no getting around the fact that sales and marketing rivalries put a burden on both parties. But if you want to be better than your competitors, you need a good plan.
What is marketing?
The builtin article defines marketing as the process of informing and enticing the public about the products and services offered by a business. Even while it seems straightforward enough, marketing will evolve through time.
Marketing is anything a company does to get people interested in its goods or services by sending them high-quality messages.
As per a quote from one of the authors, who has been dubbed the “founder of modern management,”
“The aim of marketing is to make selling superfluous“
– Peter Drucker
To keep up with changes in technology, marketing needs to come up with new ideas. Because of this, a lot of businesses are switching to digital marketing for their marketing.
Related: How to Provide Exceptional Customer Service: Tips and Tricks
Reasons for the Importance of Marketing in the Digital Era
Marketing is important in today’s digital world for three main reasons, all of which must be taken into account here.
1. The forces Transforming Marketing
Since the outbreak, customers’ lives as a whole have changed in big ways. This is because of rules about health and safety. Accordingly, consumers must rely on the Internet when making purchases.
Because of this change, all companies have to change how they do business. So many companies no longer use standard ways to sell their names or goods. Instead, they use digital marketing.
The Digital 2023 Global Overview Report says that in 2022, social media sites will show 57% more ads than they did in 2021. This was also one of the results of expanding the reach of advertisements on TikTok and Twitter.
Over the past three months, TikTok’s ad reach has grown by 11%, and between October 2022 and January 2023, the company will add more than 100 million new users.
By 2023, 60% of advertising money will go to digital, according to Kerney. This study shows that marketing change is one of the main drivers of digital marketing’s relevance today.
2. A fast and cost-effective procedure
The change in the way marketing is done around the world is good news for companies that manage their marketing activities. Because advertising campaigns for brands or products can now be set up in minutes, go live, and be seen by thousands of customers.
Digital marketing is also cheaper than traditional ways. Magazines, billboards, radio, and TV are pricey compared to internet marketing methods, which might be free.
3. Have a big amount of customer information
With traditional marketing, you can get a better idea of what your customers want and need. However, if you only rely on this method, maybe your advertising campaign is only for these customers and not widely
Digital marketing, on the other hand, has access to a lot of this data about customers. This means that a company can see in real time how well a marketing effort is doing.
“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.”
– Kath Pay
Curious to learn more? This article will discuss how digital marketing helps sales success and why salespeople need to grasp it.
How marketing can support the sales succes?
Marketing and sales are both important parts of any business, and they go hand in hand. Sales are aided by marketing, which creates interest in a product or service and spreads the word about it. Sales helps marketing by turning that interest into real sales.
On this blog, we’ll discuss why marketing helps sales in the digital age:
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1. Marketing supports sales efforts by creating brand awareness of your business.
Getting more people to know about your brand by using the right marketing plan can be the key to getting people to believe you, driving sales, and keeping customers.
Advertising, content marketing, and social media marketing are all ways to get people to notice and buy from your business.
Co-marketing allows your audience to promote your company and products, which is a great way to boost brand recognition.
If your firm offers clothes and accessories, Tradesy, Vestiaire Collective, Zalora, or another clothing app may be a good partner.
One of the ways this marketing might spread itself is by putting up a combined promotion (such as “download the app and get one free accessory”) or hosting a live social media broadcast.
2. Marketing can create sales guarantees as a competitive weapon for your business.
Showing off your product or service is a natural way to sell it, but if you add other things, people will be more likely to want to buy it.
So you can use it to your advantage in marketing by providing assurance to your customers through your sales team.
Marketing may make promises and pledges that assist sales teams sell a product or service.
Marketing can help sales teams close sales and turn leads by giving them tools like high-quality sales slides, case studies, handouts, and product demos.
An example of a very effective 100% satisfaction guarantee.
The picture above is an example of a good way to show what they get if they decide to stop or ask for a return, which you can’t do on a typical sales or marketing page with limited room.
To build faith and simplify the buying process, use similar words (100% happiness promise) in your guarantee.
3. Marketing supports sales efforts by generating prospects and acquiring potential customers.
Marketing leads are one of the most important things a business needs to get the information it needs to improve its marketing plan and bring in new customers.
Email, content, advertising, SEO, seminars, and social media advertising may help you locate consumers and generate sales leads.
4. Marketing can build the credibility of a business brand through the results of valuable feedback.
The sales team makes customer reviews, needs, case studies, challenges, and other marketing efforts to evaluate and socially prove a brand’s authority.
If you want to improve the image of your business with customer reviews, don’t be afraid to ask an expert who agrees with your product to push it on social media.
Related: The Best Social Media Platforms for Advertising Your Business
The idea that Chef Alex used Instagram to invite Chef Mullen to Blue Apron is a good example of a successful marketing plan.
Chef Mullen is a well-known chef who is an expert in the area of cooking. So by inviting him, Blue Apron has a great opportunity to get reliable feedback.
Choosing the right people to sell a product is also not easy, since there are many problems to solve. But don’t worry, you can learn how to deal with all of these problems by reading our piece, Influencer Marketing Challenges.